Before co-founding Direct Result Digital, he was in the operator seat — managing over $35 million per year in e-commerce revenue across multiple brands and categories. That included a $7M+ per year Amazon storefront, $80K per month in Amazon ad spend, and the logistics infrastructure behind it all.
He's personally overseen more than 30,000 units shipped to Amazon FBA and AWD, built the catalog architecture, managed the suppressed listings, and run the forecasting models that keep inventory ahead of demand. When he talks about Amazon operations, it's from direct experience at scale — not theory.